Here's an overview of social data and three ways small business owners and managers can use it to make decisions.

What is social data? Social data is any data or information collected from the various social media sites available. The easiest way to define social data is to differentiate it from social media. Social media is content that a user has created, copied or linked with the idea of sharing it with other people using a platform i.e., Facebook. Social data is the information that is linked to this content, such as shares, likes, location, time posted, etc.

It is social data that powers analytics and social media monitoring, (how popular your content, profile, etc. is), and if utilized efficiently could go a long way in helping you make better business decisions and a more focused marketing strategy.

Because there is so much data relating to and generated by social media activities, it can be nearly impossible to track and analyze it all. But, it is quickly becoming an important part of Business Intelligence, and will continue to become even more so as the number of social media sites and users continues to expand. That's why many BI solutions are starting to integrate social data gathering and analysis tools. While you may be able to track and analyze this data, do you know what you can do with it?

Three uses of social data

• Competitor research - Many companies currently focus on data related directly to their content. Why not expand it and look at your competitors, such what they are posting and how their followers are reacting? If done properly, this can give you valuable industry insight and generate ideas as to what you could also be doing to better leverage your brand and position.
• Judge health of marketing campaigns and overall interest - The main use of social data should be to help you track how well your current marketing campaigns and content is doing. Being able to analyze this data will reveal what works and what doesn't, allowing you to tweak and fine tune your efforts. The best platforms can provide near instant results which allow you to update or change on-the-fly.
• Gauge current public opinion - Social media is like a stream. There's always content flowing by you, much of it potentially useful. If you can track what people are saying, sharing and commenting on, you can spot trends faster, enabling you to come up with even more relevant content for followers to share, thus expanding presence.

If you would like to learn more about social data and how your company can use it effectively, call us today for a chat.

Here's a brief overview of Google Now, and how to install and use it.

Ok, so, what exactly is Google Now? Google Now is best thought of as Google's answer to Apple's Siri. It's an app that functions like a personal assistant and has become a large component of Google's Search for mobile app. The idea of Now is that you can use natural language to search for answers to questions, find recommendations or even perform actions like creating a calendar entry, or writing an email.

Google Now also passively delivers information that it thinks is useful to you. While creepy at first, especially when you see how accurate predictions can be, it is actually a really cool tool. What's interesting about Google Now is that relevant information is displayed below search results in what are called 'cards'. The cards shown will depend on your location, recent searches, calendar and even method of transport.

Probably the best way to explain Google Now is through an example:

Say you have a meeting with a potential supplier at a coffee shop across town tomorrow. You pull up the Google Search app on your iPad, tap the microphone button and ask Google, "What's the coffee shop on 5th Avenue?". Google searches for the coffee shop and comes back with three search results including the shop you are looking for. You then enter the name and address in your Google Calendar, along with the date and time.

The next day, you look at the Google Search app again because you've forgotten the exact address. Just below the Search bar you will see that new cards have popped up. The first is a reminder of the scheduled event, along with the contact information of the person you are meeting. Just below that is a map on how to get to the coffee shop, along with driving directions.

When you get in the car, you notice that traffic seems a little heavier than usual, so you pull up Google Search and the card has been updated with a map showing current traffic along with what Google thinks will be the fastest route, without you having to ask.

This app works surprisingly well, and many users have noted that both search results and the cards are accurate. Where Google Now really shines is when you are traveling. If you go to another country, cards will pop up with the exchange rate, translator, local map with landmarks, time back home and even flight information (assuming the reservation has been sent to your Gmail account).

How to install and use If this app sounds interesting, all you have to do to get it is download Google Search app from the Apple App Store, install it, open it and sign in using your Google account. Cards will start to popup after a couple of days. You can tweak what cards appear by using the search feature, or through the app's settings.

While this is a Google product, it can be useful for your Apple device, especially if you have a Google account. If you would like to learn more about this app or how the iPad can make your business easier, contact us today to see how we can help.

There are numerous types of text breaks you can use in Word:

• Page break - Will insert a break where the cursor is and move the next line of text to the following page. This break is good for formatting reports and other longer documents, especially if you have headings with multiple subheadings; a page break between each main heading will make a report easier to read.
• Column break - If you have a document with more than one column, inserting a column break will move the cursor or text to the next column on the right. If you don't have columns, this will function as a page break.
• Section break - There are four different types of section breaks that can be used when you want to divide a document into different sections. For example, if you have a report where 3 pages need to be in a column, you can insert a section break around these pages and format them separately from the rest of the document.
• Line break - These breaks will move text to the next line. This can be useful if your document has an extra line between paragraphs, or when you are writing a list and need to add another paragraph without a new list point. You can insert a line break by hitting Shift+Return.

How to break your documents If you need to insert a break in your document, we first recommend that you turn on Show/Hide. This can be done by:

1. Clicking on Tools from the menu bar at the top of the window.
2. Selecting Options followed by the View tab in the window that pops up.
3. Ticking All under the Formatting Marks section.
4. Clicking Ok.

This will show all formatting marks on the document, making it easier for you to see what breaks and changes to formatting you have made. You can then insert breaks by:

1. Clicking where you would like to insert the break in the document (The break will be inserted where the blinking cursor is located, so be sure it's in the right spot.)
2. Clicking Insert from the menu bar at the top of the screen followed by Break.
3. Ticking the type of break you want to insert.
4. Clicking Ok.

Breaks are a great way to create documents that not only look more professional but are easier to read. If you are looking to learn more about using Word to its full potential, please contact us today.

To come to that conclusion, Black Book Rankings polled roughly 17,000 active EMR adopters - and found that as many as 17 percent may switch out their first-choice EHR by the end of the year.

The reason: In light of Stage 2, provider demands are increasing, and EMR users are reporting that many EMRs aren’t living up to expectations. In fact, those polled cited numerous cases of software firms underperforming badly enough to lead them to lose market share.

As a result, 31 percent of survey respondents indicated they were "dissatisfied enough" with their EMR to consider switching. Of those users, the reasons cited for the potential switch were as follows: The EMR did not meet the practice’s needs (80 percent); the practice had not adequately assessed its needs before choosing the EMR (79 percent); the EMR design did not fit the medical specialty (77 percent); and the EMR vendor was unresponsive to requests (44 percent).

Below are four things you can do to keep your PC running smoothly.

1. Shutdown properly If you turn your computer off at the end of the day, or it freezes, it may be tempting to flick the off switch on the power bar, or press the power button until it turns off. This isn't ideal for your computer's health because when a computer is unexpectedly shut down, there could be damage to the operating system.

You may notice that when your computer crashes, it takes longer to reboot. This is because Windows is actually searching for, or trying to repair any damage that may have been done. There is a chance that powering down improperly could cause files to become corrupted which may make the system inoperable.

Therefore, you should follow proper shutdown procedures. If you need to shut down quickly, try pressing Control+Alt+Delete and selecting Shut Down from there.

2. Close unnecessary programs running in the background Some programs are written to be always running in the background. If you look in the bottom right of your screen, you should see programs running beside the clock. In truth, most of these likely don't need to be open. You should be able to right click on the icon and close them. This will save computing resources and make your computer run smoother.

A word of warning: It's best not to shut down the antivirus or security software as this will leave your computer open to attack. Also, don't shut down anything from NVIDIA or AMD as this is your video card software. Closing programs like this could cause your computer to crash.

3. Utilize Add/Remove on a regular basis Chances are high that you have installed a fairly high number of programs on your computer, some of which you may not use anymore. Those you don't use just take up valuable hard drive space, and should be removed on a regular basis. You can do this by:

1. Clicking on Start or the Windows Orb.
2. Selecting Settings followed by Control Panel.
3. Opening Add/Remove Programs.

It may take a few minutes to scan your system for programs, but a window will open with all the programs you have installed. Click on those you don't use anymore and remove them. We strongly recommend that you do not go into different files and delete programs, this could damage your system.

4. Use a malware scanner and antivirus program This may sound like a no-brainer, but it is still worth mentioning that having an antivirus program and malware scanner is a good idea. Many viruses and other malware often hijack system resources causing the computer to run slower, or crash. A regular scan can go a long way in minimizing this, which means your computer will likely run better for longer.

If you are looking for ways to keep your older systems running at their optimal levels, please contact us today to see how we can help you.

Here are five tips to help ensure that your business is fully ready for the next disaster.

1. Backup everything While it can be tempting to only backup the most important data and programs, it can be a chore to identify what is deemed to be important. Who knows, a file that is non-essential today may become essential in the future. If it is lost due to a disaster, this could prove to be a problem.

It would be a good idea to look for a backup solution that covers all data and programs. But, having a full backup solution isn't enough, you also need to ensure that recovery is easy and can be implemented quickly.

2. Look into tiered recovery Establishing a tiered recovery method means identifying the value and importance of existing systems and utilizing a recovery method that meets needs. It would be a good idea to identify mission critical systems and adopt a recovery method that can have these systems up and running as quickly as possible. From there you can tier different systems and match a recovery method. For example, archived files are likely not needed right away, so they can be recovered at a later date, using a slower recovery method.

3. Keep copies of all keys and licenses With the amount of software and programs businesses use on a daily basis growing, it would be a good idea to keep copies of the activation keys (the string of digits and letters you enter to activate the full version of software) and purchased licenses.

While many of these are now distributed electronically through email, there are still software developers that distribute keys by mail or with the physical install CDs. If you lose the codes in a fire, you will be out of luck and have to purchase the software again. This is an extra charge you likely don't want.

4. Pick the right recovery locations The best recovery plans offer numerous backup solutions which are hosted in different locations. A good provider knows this and will utilize data storage centers as far apart as possible. If you choose to backup your own data, it would not be a good idea to keep the backups in the office.

Similarly, if you are preparing for a big disaster, you likely have physical locations that you can move to if your main business location is damaged or destroyed. Optimal plans will have more than one location identified, and have them as far apart as possible. This will minimize the chances of losing full operations and increase your business's ability to bounce back quicker.

5. Match your recovery plan to your business There are so many different backup and recovery options that it can be tough to pick one. The best course of action is to look at your systems and how they work. If you operate strictly offline, a cloud based backup solution likely isn't your best bet. Or, if you operate fully in the cloud, a physical tape or hard disk backup may not be optimal.

If you are looking to beef up, or establish a disaster recovery plan, try working with an IT partner like us, who can help you find the optimal solution that can meet your needs and budget.

What is the Finder? The Finder is what allows you to see and access everything on your Mac. This is how you access, edit, delete and modify all of your files, folders, applications and drives. You can get to the finder by clicking anywhere on the desktop, or opening any folder. To tell if you are looking at it, look at the top-left of the screen it should say Finder beside the Apple icon. Here are four tips on how to improve OS X's Finder.

1. Show item information If you enable this option, the number of files, or 'items' in a folder will be displayed under the folder's name. For documents and some files, the size will be shown and for pictures, the dimensions, which makes this feature useful if you use graphics on a regular basis. You can enable this function by:

1. Right clicking on any empty space on the desktop.
2. Selecting Show View Options from the pop-up box.
3. Ticking Show item info.

2. Display the Status Bar The Status Bar should be displayed at the bottom of any Finder window. It shows useful information like how many items (files, folders and applications) are in the folder you have open and how much space you have left on the hard drive. If you don't see this bar, you can turn it on by clicking on View from the navigation bar at the top of the screen and selecting Show Status Bar. This can be done from any Finder window, including the desktop.

3. Display the Path Bar A Path specifies the location of a folder or file. For example, if you have a file in the Utilities folder, which is located in Applications, the path would be: Finder - Applications - Utilities. The Path Bar sits just above the Status bar, at the bottom of every Finder window, and is a good way to know exactly where your files are located. You can also double-click on any folder in the Path Bar to be taken to it instantly. You can enable this bar by:

1. Opening any Finder window and clicking on View from the navigation bar at the top of your screen.
2. Selecting Show Path Bar. It should pop-up instantly.

4. Always show file extensions File extensions are a three letter code at the end of every file that denote what that file is. For example, a file with .jpeg or .gif is an image, while .mov is a video. Enabling file extensions makes it simple for you to identify the file type, which means no opening a file and waiting for them to load to see what exactly it is.

You can enable file extensions by:

1. Clicking on any blank space on your desktop to ensure you are on the Finder.
2. Clicking on Finder in the top-left of your screen.
3. Selecting Preferences from the drop down menu.
4. Clicking on Advanced from the menu window that opens and ticking Show all filename extensions.

If you use OS X in your office and are looking to learn more about the features and apps, please contact us today. We would be happy to sit down with you.

Below is an overview of the two-step verification system Microsoft has recently implemented.

What is it? If you use any of Microsoft's products, you likely have a Microsoft Account. This account is what you use to access SkyDrive, Outlook, Skype, Office or even the Xbox. The whole idea of this is that you have one account for all of Microsoft's products and services.

While this is great (you only have to remember one username and password), it can be a security issue. If a hacker gets into your account, they could have access to all of your personal information. Microsoft realizes this and has recently introduced two-step verification, a new Microsoft Account feature that beefs up your account's security.

Two-step verification is a feature that will ask you additional questions when you try to log in to your Microsoft Account. For example, you may be asked to enter a PIN or phrase that is sent to your phone. If you have used your credit card at the Microsoft Store, or on an Xbox in the past year, you have likely seen this feature in action. Now, Microsoft has extended it to your account.

This new feature is not mandatory for your Microsoft Account, so you have to sign up for it. But It is a good idea to consider enabling this function on your account, especially if you have sensitive information stored online. While this won't make your account 100% hack proof, it will drastically cut down the chance of a hacker gaining access.

How to set up two-step verification Microsoft has made it really easy to enable this security measure. You can do so by:

1. Going to https://account.live.com/proofs/Manage and logging into your Microsoft Account.
2. Selecting your phone number and Text from the drop down menu and pressing Next on the window that opens to receive a text message with a code. If you don't see this option, you should be taken directly to they account management screen
3. Entering the code you get on your mobile device and pressing Submit.
4. Clicking on Security Info under Overview.
5. Selecting Set up two-step verification followed by Next.
6. Picking from how you would like to receive verification codes (Authenticator app, Phone, or another email account). We recommend the app, which you can download onto your mobile device.
7. Following the instructions on the screen and entering the code that is sent your the option you selected above, and pressing Next.

If you would like to learn more about your Microsoft Account and security measures you can take to, please contact us today.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

Getting patients to use portals. More than 50% of patients seen during the reporting period must receive timely online access to their health information, which means within four business days. Additionally, more than 5% of patients seen in that period must actually, "view, download, or transmit to a third party their health information."

Exchanging data. Health-care providers must provide a summary-of-care record for more than 50% of transitions of care and referrals, and for 10% of those transitions, the summary must be transmitted electronically. Moreover, at least one exchange must occur with a recipient who uses a different EMR. And, the data must be able to be generated in a specified format.

Creating medication and lab orders. More than 60% of medication orders and 30% of lab test orders must be done electronically, and test orders will involve new workflows in many practices.

While these three potential stumbling blocks may seem large, there is some good news: Stage 2 shouldn’t be burdensome for health-care providers who attested in Stage 1, as you’re essentially just demonstrating a higher level of use. If you are preparing for Stage 2, and are worried about potential challenges, contact us today to see how we can help make the tranistion smooth and worry free.